McDONALD'S
GIF Booth with Custom MicrositeGoal
To engage with festival goers at Made in America 2016 and increase awareness of McDonald’s new campaign All Day Breakfast.
Activity
Festival goers would create a unique GIF that appeared as if they were in bed and through a custom created microsite they could share it to social media and receive free McDonalds food at the concert.
Results
637 emails were collected and the GIFs created over 78,000 potential social media impressions.
McDonald’s Custom Designed Microsite
Goal
To engage with festival goers at Made in America 2016 and increase awareness of McDonald’s new campaign All Day Breakfast.
Activity
Festival goers would create a unique GIF that appeared as if they were in bed and through a custom created microsite they could share it to social media and receive free McDonalds food at the concert.
Results
637 emails were collected and the GIFs created over 78,000 potential social media impressions.
McDonald’s Custom Designed Microsite