Samuel Adams
Graffiti Wall, Green Screen, and Selfie MirrorsGoal
To engage with Boston residents and increase brand awareness at major Boston events (Samuel Adams Boston Marathon After Party at Fenway Park and Boston Calling in May and September 2015).
Activity
Samuel Adams utilized our Graffiti Wall and Green Screen to celebrate the end of the Boston Marathon. Attendees were able to write their times and use custom Samuel Adams digital stamps at the Graffiti Wall and pose for a Green Screen photo in front of the Samuel Adams Brewery. For Boston Calling, festival goers were able to take their “selfies with Sam” and then share their photos on social media.
Results
Over the course of these major events there were more than 1700 unique photo opportunities, which were then shared on social media to increase brand awareness.
Samuel Adams Product Launch Video
Goal
To engage with Boston residents and increase brand awareness at major Boston events (Samuel Adams Boston Marathon After Party at Fenway Park and Boston Calling in May and September 2015).
Activity
Samuel Adams utilized our Graffiti Wall and Green Screen to celebrate the end of the Boston Marathon. Attendees were able to write their times and use custom Samuel Adams digital stamps at the Graffiti Wall and pose for a Green Screen photo in front of the Samuel Adams Brewery. For Boston Calling, festival goers were able to take their “selfies with Sam” and then share their photos on social media.
Results
Over the course of these major events there were more than 1700 unique photo opportunities, which were then shared on social media to increase brand awareness.