Sparkling Ice
Graffiti WallGoal
Interact with guests and performers at the 2016 Boston Music Awards to increase awareness of Sparkling Ice in the Boston market.
Activity
In the dimly lit House of Blues, the 10ft wide glowing Sparkling Ice Graffiti Wall caught the attention of guests and performers and encouraged them to come over, take a photo, add their artistic flare to their Graffiti Wall photo, and try some Sparkling Ice! Additionally, Sparkling Ice had a local artist creating original pieces of work on the Graffiti Wall to further engage with people at the Boston Music Awards.
Results
Sparkling Ice added an interactive dimension to the Boston Music Awards, while garnering close to 17,000 possible social media impressions.
Sparkling Ice Event Recap Video
Goal
Interact with guests and performers at the 2016 Boston Music Awards to increase awareness of Sparkling Ice in the Boston market.
Activity
In the dimly lit House of Blues, the 10ft wide glowing Sparkling Ice Graffiti Wall caught the attention of guests and performers and encouraged them to come over, take a photo, add their artistic flare to their Graffiti Wall photo, and try some Sparkling Ice! Additionally, Sparkling Ice had a local artist creating original pieces of work on the Graffiti Wall to further engage with people at the Boston Music Awards.
Results
Sparkling Ice added an interactive dimension to the Boston Music Awards, while garnering close to 17,000 possible social media impressions.