GLOBAL PARTNERSHIP FOR EDUCATION
Graffiti Wall and PhotoSketchGoal
To engage with activists and global leaders at Global Citizen 2015 and 2015 UN General Assemble and teach them about Global Partnership for Education’s education initiative.
Activity
People were able to use our Graffiti Wall or PhotoSketch to draw or write something related to funding children’s education in impoverished areas. This enabled people to make their pledges or ideas come to life in a more actionable and concrete way.
Results
We created a unique educational experience for Global Partnership for Education’s targeted demographics. This was a statement from the client:
Hi Comms and graffiti wall teams,
Just a quick note of thanks and congratulations for your tremendous work on the #FundEducation efforts yesterday! Over the past week the #FundEducation hashtag has spiked dramatically, reaching 777,000 people on average every day! No doubt the incredible teamwork, especially yesterday, was a huge part of this. Julia’s op-ed on Facebook about the $1 a day funding gap has also reached 250,000+ people and counting. Take a look at all the graffiti wall photo album and some of my favorite posts on social media are pasted below! We’re doing a page takeover on the FB Influencers page on Monday with 3.6 million followers, so let’s recruit as many influencers as possible at the UN! Huge thanks in advance for your work over the next few days.
Goal
To engage with activists and global leaders at Global Citizen 2015 and 2015 UN General Assemble and teach them about Global Partnership for Education’s education initiative.
Activity
People were able to use our Graffiti Wall or PhotoSketch to draw or write something related to funding children’s education in impoverished areas. This enabled people to make their pledges or ideas come to life in a more actionable and concrete way.
Results
We created a unique educational experience for Global Partnership for Education’s targeted demographics. This was a statement from the client:
Hi Comms and graffiti wall teams,
Just a quick note of thanks and congratulations for your tremendous work on the #FundEducation efforts yesterday! Over the past week the #FundEducation hashtag has spiked dramatically, reaching 777,000 people on average every day! No doubt the incredible teamwork, especially yesterday, was a huge part of this. Julia’s op-ed on Facebook about the $1 a day funding gap has also reached 250,000+ people and counting. Take a look at all the graffiti wall photo album and some of my favorite posts on social media are pasted below! We’re doing a page takeover on the FB Influencers page on Monday with 3.6 million followers, so let’s recruit as many influencers as possible at the UN! Huge thanks in advance for your work over the next few days.